PRINT MEDIA AND ITS INFLUENCE

-Aiswarya G K

Reading or just going through the headlines of the one’s favourite newspaper is not only a habit but also second nature with most persons. Unlike the electronic media, especially the television that brings out news and views round the clock and yet half-succeeds to covert the viewers into its fans, the print media creates a rewarding relationship with its readers.

From the individual reader to the society at large, print media performs multifaceted functions with remarkable reach and immense influence. If the television informs through the images, the newspaper enlighten through words. The print media enjoys a very special place in the collective consciousness of any civilized society.

In the making of public opinion, print media has always played a robust role, and more significantly in those times when electronic media was nowhere. here in the sight. Since the media and the society are intrinsically inextricably inter linked with each other, a healthy balance between the two pillars of society is imperative, lest the one should dictate the other for very untenable reasons.

They not only inform, influence, reason and argue with us but, wittingly or unwittingly overawe us. In their intense competition to be heard (read) and influence (impress), we are constantly bombarded with words and more words. Words are fest losing their luster and freshness and the capability to embody delicate and healthy individual meanings and experiences.

Since ours is multi religious, multi communal, linguistic and cultural society, any provocative writing can lead to distrust and disaffection among the people. In view of the very sensitive composition of Indian social and communal set-up, it was enjoined upon the press that provocative and sensational headlines be avoided.

If at one end of the socio-political spectrum, the print media at the bridge between the people and the government, at the other should conduct itself as the watch-dog, without being judgmental in reporting. Having emerged as the strongest pillar of the democracy world over, media enjoys a unique place and privilege in society.

Both national and regional newspapers can help restore confidence in the folk by ensuring the flow of desirable information to them. Without’ the mouth – piece or His Master’s Voice, the journalists ought to be express themselves within the parameters and paradigms of professional training and ethics.

They cannot perform their best if sword of Damocles the threat of being hired and fired is constantly hanging over their heads. The media cannot develop or grow in stature in an atmosphere of restraints and constraints and the society remains a silent spectator if it crosses the bar of self-imposed decency discipline.

 

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